Política, marketing e neoliberalismo

Pedro Roberto Ferreira

doi:10.5433/2176-6665.1996v1n1p14

Politics, marketing and neoliberalism

Authors

Pedro Roberto Ferreira State University of Londrina

DOI:

https://doi.org/10.5433/2176-6665.1996v1n1p14

Keywords:

Processo político-eleitoral, Partido político, Consciência política, Marketing político-eleitoral, Neoliberalismo

Abstract

The text contains an analysis of the political relationship and its possible awareness at its specific moment understood by the electoral process (Londrina - elections 92). As this electoral process nowadays, it nourishes itself with some techniques known as Political-Electoral Marketing, and how these contribute to a dynamic of emptying the political life itself. It also seeks to connect this political emptying and its consequences, with the advancement of the neoliberal conception whose apex seems to make politics coincide as yet another manifestation of the Market.

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Author Biography

Pedro Roberto Ferreira, State University of Londrina

Professor, Department of Social Sciences, State University of Londrina

References

ANDERSON, P. "Balanço do Neoliberalismo". In: SADER, E.; GENTILLI, P. O Pós Neoliberalismo, Rio de Janeiro: Paz e Terra, 1995.

KUNTZ, Ronald A.; COMERLLATO, Tadeu; KOSTESKI, Claudino. Como ser um Candidato Vitorioso. São Paulo: Maltese, 1992.

POULANTZAS, N. (org.). O Estado em Crise Rio de Janeiro: Graal, 1977.

SADER, E., GENTILLI, P. O Pós Neoliberalismo, Rio de Janeiro: Paz e Terra, 1995.

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Published

1996-06-16

How to Cite

FERREIRA, Pedro Roberto. Politics, marketing and neoliberalism. Mediações - Revista de Ciências Sociais, Londrina, v. 1, n. 1, p. 14–17, 1996. DOI: 10.5433/2176-6665.1996v1n1p14. Disponível em: https://ojs.uel.br/revistas/uel/index.php/mediacoes/article/view/9388. Acesso em: 24 nov. 2024.

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Issue

Vol. 1 No. 1 (1996)

Section

Articles

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