Politics, marketing and neoliberalism
DOI:
https://doi.org/10.5433/2176-6665.1996v1n1p14Keywords:
Processo político-eleitoral, Partido político, Consciência política, Marketing político-eleitoral, NeoliberalismoAbstract
The text contains an analysis of the political relationship and its possible awareness at its specific moment understood by the electoral process (Londrina - elections 92). As this electoral process nowadays, it nourishes itself with some techniques known as Political-Electoral Marketing, and how these contribute to a dynamic of emptying the political life itself. It also seeks to connect this political emptying and its consequences, with the advancement of the neoliberal conception whose apex seems to make politics coincide as yet another manifestation of the Market.Downloads
References
KUNTZ, Ronald A.; COMERLLATO, Tadeu; KOSTESKI, Claudino. Como ser um Candidato Vitorioso. São Paulo: Maltese, 1992.
POULANTZAS, N. (org.). O Estado em Crise Rio de Janeiro: Graal, 1977.
SADER, E., GENTILLI, P. O Pós Neoliberalismo, Rio de Janeiro: Paz e Terra, 1995.
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