Marketing político, democracia e capitalismo
DOI:
https://doi.org/10.5433/2176-6665.2002v7n2p87Keywords:
Democracy, Elections, Political marketingAbstract
This article intends to analyze the use of political marketing in current political processes not from its origins itself, but relating its pactice and the development of democratic idea in 20'h century, wich get it closer to idea of a simple competition for population votes, what makes possible the aplication of marketing techniques to electoral processes and analyzing the subjects of the largest current critics, like depolitization and superficiality of campaigns as logical products of this kind of democratic thought development.References
HOBSBAWN, E. J. A era do capital. Rio de Janeiro: Paz e Terra, 1996.
LOCKE, J. Segundo tratado sobre o governo civil. São Paulo: Abril Cultural, 1983. (Coleção Os Pensadores).
MARKUN, P. Como perder as eleições (ou táticas e estratégias para evitar que isso aconteça). São Paulo: Feeling Editorial, 1988.
MILL, J. S. Governo representativo. São Paulo: brasa, 1964.
PATEMAN, C. Participação e teoria democrática. Rio de Janeiro: Paz e Terra, 1992.
SCHUMPETER, J.A. Capitalismo, socialismo e democracia. Rio de Janeiro: Zahar, 1984.
TAYLOR, F.W. Princípios de administração cientifica. São Paulo : Atlas, 1978.
Downloads
Published
How to Cite
Issue
Section
License
Copyright on articles published in Mediações belongs to the author(s): in the case of partial or entire republication of the original publication, we ask author(s) to indicate the original publication in the periodical.
Mediações uses the Creative Commons Attribution 4.0 International license, which allows Open Access, enabling any user to read, download, copy and disseminate its content so long as adequately referenced.
The opinions expressed by the author(s) are their sole responsibility.