Media and Graphic Design in the communication process of cultural event Festival de Dança de Joinville

Authors

DOI:

https://doi.org/10.5433/2236-2207.2015v6n1p151

Keywords:

The Media, Graphic Design, Communication, Cultural event

Abstract

This article discusses the relevance of media and their vehicles in the communication process of cultural event Festival de Dança de Joinville. Starting from an exploratory and documentary research, with data collection (printed and digital material) of the event (editions 2008-2012), and through analysis, description and interpretation of those, the authors intended to show the relevance of media in the event communication process.

Downloads

Download data is not yet available.

Author Biographies

Amanda Machado Zwirtes, Universidade Federal de Santa Catarina - UFSC

Doctoral Student in Engineering and Knowledge Management (UFSC).

Richard Perassi Luiz de Sousa, Universidade Federal de Santa Catarina - UFSC

Doctor in Communication and Semiotics (PUCSP). Professor at the Federal University of Santa Catarina (Post Design and EGC)

References

AAKER, David Aaker. Administração estratégica de mercado. Porto Alegre: Bookman, 2007.

ABC DA ADG: Glossário de termos e verbetes utilizados em Design Gráfico. São Paulo: Associação dos Designers Gráficos, 1998.

CHARAUDEAU, Patrick. Discurso das mídias. São Paulo: Contexto, 2007.

FESTIVAL DE DANÇA DE JOINVILLE. Portal Institucional, 2012. Disponível em: http://www.ifdj.com.br/site/. Acesso em: 10 out. 2014.

FRASCARA, Jorge. Diseño gráfico para la gente: comunicaciones de masa y cambio social. Buenos Aires: Ediciones Infinito, 2001.

GOMEZ, Luiz Salomão Ribas; PERASSI, Melissa Q. Branding e design gráfico. In: ENCONTRO INTERNACIONAL DA UNIDCOM/IADE, 3., 2007, Lisboa. Anais... Lisboa: IADE, 2007. p. 43-51.

HOLLIS, Richard. Design gráfico: uma história concisa. São Paulo: Martins Fontes, 2005.

MARCONI, Marina de Andrade; LAKATOS, Eva Maria. Fundamentos da metodologia científica. São Paulo, Atlas: 2003.

SILVA, Edna Lúcia; MENEZES, Estera Muszkat. Metodologia da Pesquisa e elaboração de dissertação. Florianópolis: Universidade Federal de Santa Catarina, 2005

Published

2015-06-30

How to Cite

Zwirtes, A. M., & Sousa, R. P. L. de. (2015). Media and Graphic Design in the communication process of cultural event Festival de Dança de Joinville. Projetica, 6(1), 151–162. https://doi.org/10.5433/2236-2207.2015v6n1p151

Issue

Section

Dossiê

Most read articles by the same author(s)

Similar Articles

1 2 3 > >> 

You may also start an advanced similarity search for this article.