Appraisal marks in newspaper images

Authors

DOI:

https://doi.org/10.5433/1519-5392.2017v17n2p195

Keywords:

Appraisal, Journalistic images, Multimodality

Abstract

Everyday we evaluate and we have our thoughts, feelings, opinions and attitudes evaluated. In theoretical terms, Appraisal (MARTIN; WHITE, 2005) enables us to investigate the resources used to attribute value to our social experience. Aiming to investigate Appraisal in images, we analyzed five journalistic images regarding: i) the context of publication and recontextualization; ii) the multifunctional structure; and iii) the evaluative lexical items. The results show: i) prevalence of attitudinal evaluative marks of affection; ii) the presence of explicit judgment (ideacionalmente shown) or implicit judgment (assigned by the reader); iii) implicit assessment and assigned assesment afforded by the reader; iv) engagement by dialogic expansion carried out by the photo frame; v) gradient as the entry point for visual evaluation. These results demonstrate the importance of systematizing categories of analysis and of considering appraisal as an important information source in the study of the meanings from multimodal texts, especially those involving static visual language.

Author Biography

Cristiane Salete Florek, Universidade Federal de Santa Maria

PhD from the Universidade Federal de Santa Maria

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Published

2017-11-19

How to Cite

FLOREK, Cristiane Salete. Appraisal marks in newspaper images. Entretextos, Londrina, v. 17, n. 2, p. 195–230, 2017. DOI: 10.5433/1519-5392.2017v17n2p195. Disponível em: https://ojs.uel.br/revistas/uel/index.php/entretextos/article/view/30088. Acesso em: 22 jul. 2024.

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Artigos