Vol. 3 No. 1 (2012)

• Projética, Londrina, V.3,n.1, jan./jun.2012

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  DOI: https://doi.org/10.5433/2236-2207.2012v3n1p

• Editorial

  Rosane Fonseca de Freitas Martins, Rogério Zanetti Gomes, Seila Cibele Sitta Preto

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  DOI: https://doi.org/10.5433/2236-2207.2012v3n1p

Design: Conhecimento, Gestão e Tecnologia

• Strategy representation in logo design: Semiotic reading of the graphic brand UNO / FIAT

  Bruno Indalêncio de Campos, Richard Perassi

  11-21

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  DOI: https://doi.org/10.5433/2236-2207.2012v3n1p11

• The Management of the Design in the management of the process of new products: Strategical Design, applied Copyright and Certification in a pedagogical toy

  Alexandre Franco Vieira, Rosane Fonseca de Freitas Martins

  22-37

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  DOI: https://doi.org/10.5433/2236-2207.2012v3n1p22

• Design and Strategic Marketing: integration and practical application in the marketing mix

  Pablo Marcel de Arruda Torres, Laíla Alves Marinho Dantas

  38-48

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  DOI: https://doi.org/10.5433/2236-2207.2012v3n1p38

• The importance of creativity in work groups of craft production of Solidarity Economy Program

  Seila Cibele Sitta Preto, Francisco Antônio Pereira Fialho, Luiz Fernando Gonçalves Figueiredo

  49-62

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  DOI: https://doi.org/10.5433/2236-2207.2012v3n1p49

• Systemic thinking as a tool of management organizational design group in production solidary economical

  Seila Cibele Sitta Preto, Luiz Fernando Gonçalves de Figueiredo

  63-78

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  DOI: https://doi.org/10.5433/2236-2207.2012v3n1p63

Ergonomia e Usabilidade

• How macroergonomics can contribute to improvements in working conditions with emphasis on leadership: A case study with AMT in a restaurant

  Juliana de Souza, Cláudio Pereira de Sampaio

  79-95

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  DOI: https://doi.org/10.5433/2236-2207.2012v3n1p79

Design de Moda

• Differentiation strategy of a group of Paraná fashion at the point of sale and the impact on customer perception with the brand

  Carla Siqueira Martins

  96-109

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  DOI: https://doi.org/10.5433/2236-2207.2012v3n1p96

• Notes about the content integration between design and fashion in the course of implementation of the fashion design

  Bárbara Cravo da Silva, Luís Cláudio Portugal Nascimento

  110-118

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  DOI: https://doi.org/10.5433/2236-2207.2012v3n1p110

• Body and fashion from the perspective of contemporary

  Aline Zendonadi Brandes, Patrícia de Mello Souza

  119-129

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  DOI: https://doi.org/10.5433/2236-2207.2012v3n1p119

• The Design Management as an organizational strategy of a decorative termocolante complement’s company from Londrina - PR

  Vanessa Zanardo Buso, Rosane Fonseca de Freitas Martins

  130-145

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  DOI: https://doi.org/10.5433/2236-2207.2012v3n1p130

Design: Educação, Cultura e Sociedade

• Power line construction of the senses: from an analysis of various aspects of the cross

  Mariana Oliveira de Carvalho, Rogério Zanetii Gomes

  146-157

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  DOI: https://doi.org/10.5433/2236-2207.2012v3n1p146

• Positivism and its influence on Desig

  Tiago André da Cruz, Richard Perassi Luiz de Souza, Milton Luiz Vieira Horn

  158-167

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  DOI: https://doi.org/10.5433/2236-2207.2012v3n1p158

• The popularization of photography and its effects: A study on the the spread of photography in contemporary society and its consequences for photographers and their productions

  Tatiana Tissa Kawakami, Imbriani Marchi Adriana Veiga

  168-182

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  DOI: https://doi.org/10.5433/2236-2207.2012v3n1p168

• Epistemology Image: concrete, abstract and images metaphor of the organization

  Ana Luisa Boavista Lustosa Cavalcante, Vanessa Tavares de Oliveira Barros, Paula Regina Zarelli Rocha, Francisco Antônio Pereira Fialho, Richard Luiz de Souza Perassi, Carlos Augusto M. Remor

  183-192

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  DOI: https://doi.org/10.5433/2236-2207.2012v3n1p183

• Iconographic Studies for Valuation of Craft of Londrina and Region

  Juliane Castilho Moraes, Ana Luisa Boavista Lustosa Cavalcanti

  193-203

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  DOI: https://doi.org/10.5433/2236-2207.2012v3n1p193

• The design videographism as a tool in the construction of meaning

  Renato José Lopes Pereira, Rogério Zanetti Gomes

  204-219

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  DOI: https://doi.org/10.5433/2236-2207.2012v3n1p204

• The use of photography in books for children

  Patricia Kiss Spinelli, Marizilda dos Santos Menezes, Luis Carlos Paschoarelli

  231-240

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  DOI: https://doi.org/10.5433/2236-2207.2012v3n1p231

• Theoretical models of communication and language applied to graphic design

  Fátima Aparecida dos Santos

  220-230

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  DOI: https://doi.org/10.5433/2236-2207.2012v3n1p220

Design para Sustentabilidade

• Machining applied to Brazilian ornamental seeds: using design to make the biojewel sector more competitive

  Sebastiana Luiza Bragança Lana, Lia Paletta Benatti

  241-251

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  DOI: https://doi.org/10.5433/2236-2207.2012v3n1p241

• Design for Sustainability - an interdisciplinary concept in construction

  Ana Luisa Boavista Lustosa Cavalcante, Seila Cibele Sitta Preto, Francisco Antônio Pereira Fialho, Luiz Fernando Gonçalves de Figueiredo

  252-263

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  DOI: https://doi.org/10.5433/2236-2207.2012v3n1p252