Mapping characteristics and reasons of success and failure in crowdfunding campaigns for modern games

Authors

  • Igor Baranenko Universidade do Vale do Itajaí - Univali
  • Eduardo Napoleão Universidade Federal de Santa Catarina - UFSC
  • Giorgio Gilwan da Silva Universidade do Vale do Itajaí - Univali
  • Gilson Braviano Universidade Federal de Santa Catarina - UFSC https://orcid.org/0000-0002-7967-2015

DOI:

https://doi.org/10.5433/2236-2207.2020v11n2p230

Keywords:

Crowdfunding, Success, Game Design, Kickstarter

Abstract

Crowdfunding is a community way to directly capitalize on business or personal projects. This paper aims to indicate characteristics and reasons of success and failure of modern games collective financing campaigns. Through the selection, collection and analysis of the games project campaigns on the Kickstarter platform, it was possible to draw a panorama of study and evaluate characteristics of successful and unsuccessful campaigns. Also, we indicate the fundamentals responsible for the campaign's success or failure. At the end, it was possible to discuss how to use the rewards factor and analyze the advantages and disadvantages of the crowdfunding system in the modern gaming industry. A properly managed campaign raises the odds of achieving goals and is able to reach supporters for future projects.

Author Biographies

Igor Baranenko, Universidade do Vale do Itajaí - Univali

Bachelor of Game Design and Digital Entertainment earned from the Universidade do Vale do Itajaí - Univali

Eduardo Napoleão, Universidade Federal de Santa Catarina - UFSC

Master's in Design Management earned from the Universidade Federal de Santa Catarina - UFSC. Professor at the Universidade do Vale do Itajaí - Univali

Giorgio Gilwan da Silva, Universidade do Vale do Itajaí - Univali

PhD in Design earned from the Federal University of Santa Catarina. Profesor at Universidade do Vale do Itajaí - Univali

Gilson Braviano, Universidade Federal de Santa Catarina - UFSC

PhD in Applied Mathematics earned from the Université Joseph Fourier, France (1995). Professor at theUniversidade Federal de Santa Catarina - UFSC

References

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Published

2020-08-31

How to Cite

Baranenko, I., Napoleão, E., Silva, G. G. da, & Braviano, G. (2020). Mapping characteristics and reasons of success and failure in crowdfunding campaigns for modern games. Projetica, 11(2), 230–254. https://doi.org/10.5433/2236-2207.2020v11n2p230

Issue

Vol. 11 No. 2 (2020)

Section

Design Grafico: Imagem e Mídia

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