Surveillance Capitalism in an Age of Neoliberal Rationality

Iafet Leonardi Bricalli

doi:10.5433/2176-6665.2022v27n2e45698

Autores

Iafet Leonardi Bricalli Universidade de Gênova (UniGe) https://orcid.org/0000-0001-5517-6925

DOI:

https://doi.org/10.5433/2176-6665.2022v27n2e45698

Palavras-chave:

vigilância, racionalidade, capitalismo, neoliberalismo, capital humano

Resumo

O conceito de Capitalismo de Vigilância revela a lógica de acumulação capitalista das grandes corporações digitais baseada no rastreamento dos usuários da internet, na extração de dados pessoais e na mudança de comportamento. O objetivo deste artigo é questionar o conceito a partir de uma perspectiva que considera a participaçãos dos usuários da internet na própria vigilância. A nova abordagem proposta resulta de uma concepção do neoliberalismo como a racionalidade do capitalismo contemporâneo que exige uma nova ordem subjetiva ancorada na produção de uma sociedade formada por indivíduos-empresa envolvidos ininterruptamente no desenvolvimento de seus capitais humanos para concorrência nas relações sociais em todas as esferas de existência. Assim, a vigilância online conduzida pelas grandes corporações e a expropriação da experiência humana que ela acarreta, é apenas uma parte da história. A outra parte é a eterna busca de desempenho individual nas relações dos indivíduos com os outros e consigo mesmos.

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Biografia do Autor

Iafet Leonardi Bricalli, Universidade de Gênova (UniGe)

Mestre em Geografia pela Universidade Federal do Espírito Santo (2015). Doutorando em Ciências Sociais junto ao Departamento de Ciências da Educação da Universidade de Gênova, Itália. Pesquisa financiada pela Universidade de Gênova.

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