Transmedia storytelling: mediality, growth, narrative and the storytelling of a hero through media
DOI:
https://doi.org/10.5433/1678-2054.2025vol45n1p42Keywords:
Storytelling, transmediality, media, Warcraft, Jaina ProudmooreAbstract
Transmedia storytelling has become relevant in expanding fictional universes by integrating different languages ​​and media supports. This process involves transferring and adapting narrative elements between different media, providing the audience a complex, immersive, and multifaceted narrative experience. This article proposes an analysis of the growth and implications of transmedia storytelling, taking as its object of study the character Jaina Proudmoore, a member of the Warcraft franchise by Blizzard Entertainment, one of the most successful and influential in the world of electronic games. Using an interdisciplinary approach, the article investigates how the dynamics of narrative transposition and the creation of new expressive forms contribute to the construction and consolidation of fictional universes, enriching the recipients' experience and expanding the narrative possibilities in contemporary media.
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