What do you mean that wasn’t on the design brief? New perspectives about the brief in the design process through Actor-Network Theory lenses

Authors

DOI:

https://doi.org/10.5433/2236-2207.2018v9n2Suplp89

Keywords:

Design brief, Design process, Actor-Network Theory

Abstract

Regarding the design brief, there is a mismatch between what design studies posit about it and how the design process is, in fact, conducted. While the design brief is commonly understood as a tool to uncover problems and guide the development, design studies often describe a diffuse and non-linear design process that dynamically adapts to the work context – whether the objective is to design products/services or innovation-driven organizational strategies. From a documentary analysis of 58 design briefs sent by 6 informants, this research aims to broaden the understanding about the dynamics and procedures of the brief in the design process. Principles and concepts of the Actor-Network Theory informs on the plasticity with which the design brief is materialized. Even though it intends to simplify the development, the design brief evokes new perspectives for the design process, because it projects an otherwise restrictive approach onto the field of possibilities.

Author Biographies

Marcelo Vianna Batista, Universidade do Vale do Rio dos Sinos - UNISINOS

Master in Design, Universidade do Vale do Rio dos Sinos - UNISINOS

Guilherme Englert Corrêa Meyer, Universidade do Vale do Rio dos Sinos - UNISINOS

Doctor in Design, Universidade do Vale do Rio dos Sinos - UNISINOS

References

ASSOCIAÇÃO DOS DESIGNERS GRÁFICOS DO BRASIL. ADG BRASIL. O valor do design: guia ADG Brasil de prática profissional do designer gráfico. São Paulo: SENAC, 2004.

BINDER, Thomas et al. Democratic design experiments: between parliament and laboratory. CoDesign, London, v. 11, n. 3-4, p. 152-165, 2015.

BJÖRGVINSSON, Erling; EHN, Pelle; HILLGREN, Per-Anders. Participatory design and “democratizing innovation”. In: PARTICIPATORY DESIGN CONFERENCE, 11., 2010, Sydney. Anais… Ney York: ACM, 2010. p. 41-50.

BROWN, Tim. Change by design: how design thinking transforms organization and inspires innovation. New York: HarperCollins, 2009.

BUCHANAN, Richard. Wicked problems in design thinking. Design issues, Illinois, v. 8, n. 2, p. 5-21, 1992.

BUCHANAN, Richard. Worlds in the making: design, management, and the reform of organizational culture. She Ji: The Journal of Design, Economics, and Innovation, Shangai, v. 1, n. 1, p. 5-21, 2015.

CALLON, Michel. Some elements of a sociology of translation: domestication of the scallops and the fishermen. The Sociological Review, Oxford, v. 32, p. 196-233, May 1984.

FINDELI, Alain. Rethinking design education for the 21st century: theoretical, methodological, and ethical discussion. Design Issues, Cambridge, v. 17, n. 1, p. 5-17, 2001.

KRIPPENDORFF, Klaus. Content analysis: an introduction to its methodology. Thousand Oaks: Sage, 2012.

LATOUR, Bruno. On actor-network theory: a few clarifications. Soziale Welt, Baden-Baden, v. 47, p. 369-381, 1996.

LATOUR, Bruno. On recalling ANT. The Sociological Review, Oxford, v. 47, n. 1, p. 15-25, 1999.

LATOUR, Bruno. Reassembling the social: an introduction to actor-networktheory. Oxford: Oxford University Press, 2005.

LATOUR, Bruno. Science in action: how to follow scientists and engineers through society. Cambridge: Harvard University Press, 1987.

LATOUR, Bruno. What is the style of matters of concern: two lectures in empirical philosophy. Amsterdam: Van Gorcum, 2008.

LAW, John. After ANT: complexity, naming and topology. The Sociological Review, Oxford, v. 47, n. 1, p. 1-14, 1999.

LAW, John. Notes on the theory of the actor-network: ordering, strategy, and heterogeneity. Systems Practice, New York, v. 5, n. 4, p. 379-393, 1992.

BRIEFING. In: Merriam-Webster. Disponível em: https://www.merriam-webster.com/dictionary/briefing. Acesso em: 24 jul. 2016a.

BRIEFING. In: Oxford dictionaries. Disponível em: https:// en.oxforddictionaries.com/definition/briefing. Acesso em: 24 jul. 2016b.

RITTEL, Horst Willhelm Jakob; WEBBER, Melvin Myron. Dilemmas in a general theory of planning. Policy Sciences, Amsterdam, v. 4, n. 2, p. 155-169, 1973.

SÁ-SILVA, Jackson Ronie; ALMEIDA, Cristóvão Domingos de; GUINDANI, Joel Felipe. Pesquisa documental: pistas teóricas e metodológicas. Revista Brasileira de História & Ciências Sociais, Santa Vitória do Palmar, v. 1, n. 1, p. 1-15, 2009. Disponível em: https://www.rbhcs.com/rbhcs/article/view/6/. Acesso em: 30 jul. 2016.

SAYES, Edwin. Actor-network theory and methodology: just what does it mean to say that nonhumans have agency? Social Studies of Science, London, v. 44, n. 1, p. 134-149, 2014.

STORNI, Cristiano et al. Designing things together: intersections of co-design and actor-network theory. CoDesign, London, v. 11, n. 3-4, p. 149-151, 2015.

ZURLO, Francesco. Design strategico. Treccani. 2010. Disponível em: http://www.treccani.it/enciclopedia/design-strategico_%28XXI-Secolo%29/. Acesso em: 30 abr. 2014.

Published

2018-11-12

How to Cite

Batista, M. V., & Meyer, G. E. C. (2018). What do you mean that wasn’t on the design brief? New perspectives about the brief in the design process through Actor-Network Theory lenses. Projetica, 9(2Supl), 89–106. https://doi.org/10.5433/2236-2207.2018v9n2Suplp89

Issue

Section

Suplemento P&D 2018

Most read articles by the same author(s)