Officer business women? an analysis of the speech from the editorial SEBRAE on women
DOI:
https://doi.org/10.5433/2237-4876.2017v20n3p213Keywords:
Discourse analysis, Capital, WomanAbstract
This study is a preliminary analysis of the doctoral thesis of building studies in Linguistics, and aims to analyze, from the fundamentals of French Discourse Analysis with theoretical and methodological membership of Dialectical Materialism History, position the subject taken by the President of SEBRAE to talk about and the editorial businesswoman published in the Journal Knowing Sebrae Award businesswoman. The goal is to observe, with the writing of the Capital speech and its effects of meaning, understood in social contradictions, social historical and ideological relations that constitute the discursive process, how to build a woman's representation to the discursive formation (FD) market - mobilizing sayings and values, and at the same time tries to show how building a new discourse on women. From this it is possible to analyze why certain positions are valued and because certain sayings are materialized and others silenced publication.
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