Reinforcement and reward: The gamification treated under a behaviorist approach

Authors

DOI:

https://doi.org/10.5433/2236-2207.2014v5n2p9

Keywords:

Gamification, Behaviorism, Operant conditioning

Abstract

This article introduces the concept of gamification and explores the contribution of the philosophy of science of behavior expressed in radical behaviorism to the process that creates involvement with the user. Bibliographic data are presented that justify and conceptualize the term gamification and its relationship with the radical behaviorism of Skinner. The gamified systems are presented as tool that can assist in changing behavior, both individual and collective, aiming at reinforcing behaviors considered positive for society

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Author Biographies

Graciela Sardo Menezes, Universidade Federal de Santa Catarina - UFSC

Master's Student in Design and Graphic Expression BY the Universidade Federal de Santa Catarina- UFSC.

Laryssa Tarachucky, Universidade Federal de Santa Catarina - UFSC

Master's Student of the Post-Graduate Program in Design at the Universidade Federal de Santa Catarina -  UFSC.

Roger Costa Pellizzoni, Universidade Federal de Santa Catarina - UFSC

Master's Degree in Design with a focus on Design Management at the Universidade Federal de Santa Catarina- UFSC

Richard L. Perassi, Universidade Federal de Santa Catarina - UFSC

Doctor in Communication and Semiotics from the Pontifícia Universidade Católica de São Paulo. Professor at the Universidade Federal de Santa Catarina

Marília Matos Gonçalves, Universidade Federal de Santa Catarina - UFSC

Doctorate in Production Engineering from the Universidade Federal de Santa Catarina. Professor at the Universidade Federal de Santa Catarina.

Luiz Salomão Ribas Gomez, Universidade Federal de Santa Catarina - UFSC

Doctorate in Production Engineering from the Universidade Federal de Santa Catarina. Professor at the Universidade Federal de Santa Catarina

Francisco Antonio Pereira Fialho, Universidade Federal de Santa Catarina - UFSC

Doctorate in Production Engineering, Knowledge Engineering, from the Universidade Federal de Santa Catarina. Professor at the Universidade Federal de Santa Catarina .

References

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Published

2014-12-02

How to Cite

Menezes, G. S., Tarachucky, L., Pellizzoni, R. C., Perassi, R. L., Gonçalves, M. M., Gomez, L. S. R., & Fialho, F. A. P. (2014). Reinforcement and reward: The gamification treated under a behaviorist approach. Projetica, 5(2), 9–18. https://doi.org/10.5433/2236-2207.2014v5n2p9

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