A publicidade jurídica: código de ética da OAB como fator regulador do mercado jurídico

Rômulo Guilherme Leitão; Lucas Barreto Rosas

doi:10.5433/1980-511X.2021v16n1p158

LEGAL PUBLICITY: THE CODE OF ETHICS OF THE BRAZILIAN BAR ASSOCIATION AND THE REGULATION OF THE LEGAL MARKET

Authors

Rômulo Guilherme Leitão University of Fortaleza - UNIFOR
Lucas Barreto Rosas University of Fortaleza - UNIFOR

DOI:

https://doi.org/10.5433/1980-511X.2021v16n1p158

Keywords:

Right to information. Advertising. Code of Ethics and Discipline. Regulation

Abstract

This paper analyzes the peculiarities involving the
legal market and the regulation imposed by the
Brazilian Bar Association (OAB) through the
Code of Ethics and Discipline regarding the
advertising of legal services, seeking to analyze
the impacts suffered by legal services with respect
to the right to information and the
democratization of competition. Initially, the
evolution of the legal market in Brazil is
analyzed, addressing business practices applicable
to law firms. Subsequently, restrictions
established by the Code of Ethics and Discipline
of the Brazilian Bar Association are discussed,
especially with regard to legal advertising and its
impact on the legal market. Finally, after
presenting the consequences of a limitation on
publicity, the problem of the impact of the right to
information and the democratization of
competition in light of the Code of Ethics and
Discipline of the Brazilian Bar Association is
discussed. To this end, this stidy utilized
bibliographical research with the consultation of
books, specialized publications, articles and
electronic sites.

Author Biographies

Rômulo Guilherme Leitão, University of Fortaleza - UNIFOR

PhD in Constitutional Law from the University of Fortaleza (2013), with a sandwich doctorate at Boston University, Massachusetts (USA) and Post-doctorate in Political Science from Boston University, Massachusetts (USA). Professor of the Graduate Program (master's and doctorate) in Law at the University of Fortaleza, the Master's Program in Law and Conflict Management at the University of Fortaleza - UNIFOR and professor of Political Science at the Law Course at the same university.

Lucas Barreto Rosas, University of Fortaleza - UNIFOR

Master's student of the Graduate Program in Constitutional Law at the University of Fortaleza - UNIFOR. Attorney.

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Published

2021-05-05

How to Cite

Leitão, R. G., & Rosas, L. B. (2021). LEGAL PUBLICITY: THE CODE OF ETHICS OF THE BRAZILIAN BAR ASSOCIATION AND THE REGULATION OF THE LEGAL MARKET. Revista Do Direito Público, 16(1), 158–170. https://doi.org/10.5433/1980-511X.2021v16n1p158

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Issue

Vol. 16 No. 1 (2021)

Section

Artigos

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