Storytelling: fenômeno da era da liquidez

Adenil Alfeu Domingos

doi:10.5433/2237-4876.2008v11n1p93

Storytelling: a phenomenon from the liquidity era

Authors

Adenil Alfeu Domingos Universidade Estadual Paulista Júlio de Mesquita Filho-Bauru

DOI:

https://doi.org/10.5433/2237-4876.2008v11n1p93

Keywords:

Storytelling, Communication, Marketing.

Abstract

This article intends to approach storytelling as a phenomenon of communication in the era of liquidity. The objective is to understand it as an instrument of language action on the subjects, in Salmon's carousel, which is a machine to manufacture and format thoughts. While exceeding simple information, storytelling became a persuasive speech, taking the receiver to rethink his beliefs and habits. Thus, in the media, every good history quickly became a phenomenon of transtorytelling, and even courses of narrative production for the media start to pop up in the country.

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Author Biography

Adenil Alfeu Domingos, Universidade Estadual Paulista Júlio de Mesquita Filho-Bauru

Possui graduação em Letras Vernáculas e Francês pela Universidade Estadual Paulista Júlio de Mesquita Filho (1972), graduação em Curso de Pedagogia pela Universidade de Marília (1978), graduação em Formação de Professores Primários - Colégio Estadual e Escola Normal Estadual Benedito Gebara de Duartina (1967), mestrado em Teorias da Literatura e Literaturas Comparadas pela Universidade Estadual Paulista Júlio de Mesquita Filho (1986) e doutorado em Teoria da Literatura e Literatura Comparadas pela Universidade Estadual Paulista Júlio de Mesquita Filho (1995). Atualmente é professor titular da Universidade Estadual Paulista Júlio de Mesquita Filho.

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Published

2008-07-15

How to Cite

DOMINGOS, Adenil Alfeu. Storytelling: a phenomenon from the liquidity era. Signum: Estudos da Linguagem, [S. l.], v. 11, n. 1, p. 93–109, 2008. DOI: 10.5433/2237-4876.2008v11n1p93. Disponível em: https://ojs.uel.br/revistas/uel/index.php/signum/article/view/3085. Acesso em: 11 dec. 2025.

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Issue

Vol. 11 No. 1 (2008): Texto e Discurso

Section

Article

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