Storytelling: a phenomenon from the liquidity era
DOI:
https://doi.org/10.5433/2237-4876.2008v11n1p93Keywords:
Storytelling, Communication, Marketing.Abstract
This article intends to approach storytelling as a phenomenon of communication in the era of liquidity. The objective is to understand it as an instrument of language action on the subjects, in Salmon’s carousel, which is a machine to manufacture and format thoughts. While exceeding simple information, storytelling became a persuasive speech, taking the receiver to rethink his beliefs and habits. Thus, in the media, every good history quickly became a phenomenon of transtorytelling, and even courses of narrative production for the media start to pop up in the country.
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Published
2008-07-15
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DOMINGOS, Adenil Alfeu. Storytelling: a phenomenon from the liquidity era. Signum: Estudos da Linguagem, [S. l.], v. 11, n. 1, p. 93–109, 2008. DOI: 10.5433/2237-4876.2008v11n1p93. Disponível em: https://ojs.uel.br/revistas/uel/index.php/signum/article/view/3085. Acesso em: 5 jul. 2024.
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