O rosto (in)visível: um exercício teórico-analítico da materialidade (verbo)visual em AD

Aracy Ernst-Pereira; Marchiori Quevedo

doi:10.5433/2237-4876.2014v17n2p11

THE (IN)VISIBLE FACE: A THEORETICAL-ANALYTICAL EXERCISE WITH (VERB)VISUAL MATERIALITY IN DISCOURSE ANALYSIS

Authors

Aracy Ernst-Pereira UCPel / Programa de Pós-Graduação em Letras
Marchiori Quevedo UCPEL/IFSUL

DOI:

https://doi.org/10.5433/2237-4876.2014v17n2p11

Keywords:

Discurso, Imagem, Leitura

Abstract

From the analysis of the front cover of the magazine Época – awarded the best Brazilian magazine cover of 2010 by the Associação Nacional dos Editores de Revista (ANER) –, this article aims at a double goal: to propose a reflection on the image status within the Discourse Analysis based on Pêcheux’s theory and to develop an exercise in applying theoretical concepts to the verbal and visual materiality, chiefly those related to the discursive sequences (that we adapt to discursive sections) and to the visual statements. With this goal in mind, we start at a the theoretical level from a conceptual proposition of conceiving of image with grounds on the principles of French Discourse Analysis and at an analytical level from the analysis of strangeness as a clue (as developed by Ernst-Pereira) to problematize the image in its opacity, that is, by means of a game of visibilities and invisibilities formed by the conditions of production of the discourses that materialize in that image. In the present case, given its specificity, we still consider in theoretical and analytical terms reading of the image managed by the verbal dimension.

Author Biographies

Aracy Ernst-Pereira, UCPel / Programa de Pós-Graduação em Letras

Programa de Pós-Graduação em Letras - Análise de Discurso

Marchiori Quevedo, UCPEL/IFSUL

**Professor do Instituto Federal Sul-rio-grandense de Educação, Ciência e Tecnologia – IFSul/RS e doutorando do Programa de Pós-Graduação em Letras da Universidade Católica de Pelotas – PPGL/UCPel/RS, Pelotas, Rio Grande do Sul, Brasil; marchioriquevedo@gmail.com. Possui licenciatura em Letras - habilitação em língua e literaturas de língua portuguesa pela Universidade Federal de Pelotas (1994), especialização em Linguística Aplicada pela Pontifícia Universidade Católica do Rio Grande do Sul (1998) e mestrado em Letras pela Universidade Católica de Pelotas (2012). É membro do LEAD (Laboratório de Estudos em Análise de Discurso).

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Published

2014-12-26

How to Cite

ERNST-PEREIRA, Aracy; QUEVEDO, Marchiori. THE (IN)VISIBLE FACE: A THEORETICAL-ANALYTICAL EXERCISE WITH (VERB)VISUAL MATERIALITY IN DISCOURSE ANALYSIS. Signum: Estudos da Linguagem, [S. l.], v. 17, n. 2, p. 11–31, 2014. DOI: 10.5433/2237-4876.2014v17n2p11. Disponível em: https://ojs.uel.br/revistas/uel/index.php/signum/article/view/17358. Acesso em: 23 jul. 2024.

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Issue

Vol. 17 No. 2 (2014): Volume Atemático

Section

Article

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