Experiência do usuário em interfaces digitais de moda: uma revisão sistemática de literatura

Cristina Rodrigues Barbosa; Marcelo Gitirana Gomes Ferreira; Henrique de Souza Goulart

doi:10.5433/2236-2207.2024.v15.n2.49556

Autores/as

Cristina Rodrigues Barbosa Universidade do Estado de Santa Catarina https://orcid.org/0000-0003-3354-7662
Marcelo Gitirana Gomes Ferreira Universidade do Estado de Santa Catarina https://orcid.org/0000-0003-1912-9982
Henrique de Souza Goulart Universidade do Estado de Santa Catarina https://orcid.org/0000-0002-0039-309X

DOI:

https://doi.org/10.5433/2236-2207.2024.v15.n2.49556

Palabras clave:

Experiencia del usuario, Interfaces Digitales, Moda

Resumen

La transformación digital ha cambiado el paradigma del negocio de la moda, haciendo de interfaces digitales como las redes sociales y el comercio online entornos indispensables para la relación entre marcas y usuarios. Sin embargo, esta relación no siempre cumple y satisface a los usuarios, y hay aspectos críticos, especialmente cuando se trata de productos de confección. Un ejemplo es la dificultad en el sentido táctil de los productos y en la vestibilidad, tanto en términos de ajuste, modelado y selección de la talla adecuada. Esta investigación tiene como objetivo revisar la literatura existente sobre los diferentes aspectos críticos de la experiencia del usuario en interfaces digitales de moda, mediante una revisión sistemática de la literatura. La metodología utilizada es una revisión sistemática de la literatura basada en el método SSF (Systematic Search Flow) de Ferenhof y Fernandes (2016). Como resultado, se identificó que los aspectos críticos se pueden segmentar en utilitarios (usabilidad, conveniencia y utilidad) y hedónicos (confianza, estética, compromiso e interacción), así como wearabilidad. Además, se identificaron los campos de la tecnología en los que se encuentran las principales contribuciones relacionadas con los aspectos críticos de la experiencia del cliente en la moda, que son: m-commerce (comercio a través de dispositivos móviles), interacciones digitales, sistemas de recomendación, wearability y realidad aumentada y la realidad virtual.

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Biografía del autor/a

Cristina Rodrigues Barbosa, Universidade do Estado de Santa Catarina

Doutoranda em design pela Universidade do Estado de Santa Catarina (Udesc), na linha de pesquisa organização e fatores humanos com foco satisfação do usuário, produto de moda e comércio eletrônico. Mestre em design de moda e vestuário também pela Udesc, na linha de pesquisa Design e tecnologia do vestuário, com foco em desenvolvimento de mix de produtos para o varejo. Possuo graduação em Administração pela Universidade Federal do Rio Grande do Sul (2000) e design de moda pela Unicesumar (2022), além de dois cursos de MBA, um em marketing e outro em gestão de varejo, ambos pela FGV. Tenho experiência de 18 anos na área de compras da Lojas Renner e Calcenter Calçados (Studio Z), além de empresa própria, onde desenvolvi produtos da marca. Consultorias e mentorias para empresas de moda, desde área estratégica, planejamento e desenvolvimento de produtos e coleções, canais de vendas e marketing.

Marcelo Gitirana Gomes Ferreira, Universidade do Estado de Santa Catarina

Professor Titular do Departamento de Design da UDESC, atuando na graduação do curso de Design, nas pós-graduações em Design e em Administração daquela universidade. Tem experiência na área de Desenvolvimento de Produtos, atuando principalmente nos seguintes temas: ergonomia e usabilidade, desenvolvimento de Tecnologia Assistiva e metodologia de projeto e desenvolvimento colaborativo de produtos. Possui graduação em Engenharia Mecânica pela UFPE (1992). Realizou mestrado e doutorado em Engenharia Mecânica na UFSC (1997 e 2006), na área de Projeto de Sistemas Mecânicos. Fez estágio de pós-doutorado em Design Cerâmico na A2D (Agência para o Design Cerâmico) da UFSC em 2008. Trabalhou como engenheiro de projeto mecânico na Rhodia Nordeste (1992 a 1994) e como engenheiro de produto da Volkswagen-Audi em Curitiba (1998 a 2002). Foi engenheiro residente na sede da Volkswagen, em Wolfsburg na Alemanha (1999 a 2000).

Henrique de Souza Goulart, Universidade do Estado de Santa Catarina

Doutorando em Design pelo Programa de Pós-graduação em Design (PPGDesign) e Mestre em Design de Vestuário e Moda pelo Programa de Pós-Graduação em Moda (PPGModa), no Mestrado Profissional em Design de Vestuário e Moda, ambos pela Universidade do Estado de Santa Catarina (Udesc). MBA em Mídias Sociais e Tecnólogo em Design de Moda pela Universidade Franciscana (UFN).

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