Experiência do usuário em interfaces digitais de moda: uma revisão sistemática de literatura

Cristina Rodrigues Barbosa; Marcelo Gitirana Gomes Ferreira; Henrique de Souza Goulart

doi:10.5433/2236-2207.2024.v15.n2.49556

Authors

Cristina Rodrigues Barbosa Santa Catarina State University https://orcid.org/0000-0003-3354-7662
Marcelo Gitirana Gomes Ferreira Santa Catarina State University https://orcid.org/0000-0003-1912-9982
Henrique de Souza Goulart Santa Catarina State University https://orcid.org/0000-0002-0039-309X

DOI:

https://doi.org/10.5433/2236-2207.2024.v15.n2.49556

Keywords:

User experience, Digital interface, Fashion

Abstract

The digital transformation has changed the paradigm of the fashion business, making digital interfaces such as social networks and online commerce indispensable environments for brand-user relationships. However, this relationship does not always meet users' needs and satisfaction, presenting critical aspects, especially regarding clothing products. An example is the difficulty in the tactile sense of products and wearability, including fit, modeling, and the selection of the appropriate size. This research aims to review existing literature on different critical aspects of the user experience in digital fashion interfaces through a systematic literature review. The methodology used is a systematic literature review based on Ferenhof and Fernandes's SSF (Systematic Search Flow) method (2016). As a result, it was identified that critical aspects can be segmented into utilitarian (usability, convenience, and usefulness) and hedonic (trust, aesthetics, engagement, and interaction), in addition to wearability. Furthermore, technology fields were identified where the main contributions related to critical aspects of the customer experience in fashion are found: m-commerce (commerce through mobile devices), digital interactions, recommendation systems, wearability, and augmented and virtual reality.

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Author Biographies

Cristina Rodrigues Barbosa, Santa Catarina State University

PhD student in design at the State University of Santa Catarina (Udesc), in the line of research organization and human factors with a focus on user satisfaction, fashion products and e-commerce. I also have a master's degree in fashion and clothing design from Udesc, in the area of clothing design and technology, with a focus on developing a product mix for retail. I have a degree in Business Administration from the Federal University of Rio Grande do Sul (2000) and fashion design from Unicesumar (2022), as well as two MBA courses, one in marketing and the other in retail management, both from FGV. I have 18 years' experience in the purchasing area at Lojas Renner and Calcenter Calçados (Studio Z), as well as my own company, where I developed the brand's products. I have consulted and mentored fashion companies in strategic areas, product and collection planning and development, sales channels and marketing.

Marcelo Gitirana Gomes Ferreira, Santa Catarina State University

He is a full professor in the Department of Design at UDESC, working on the undergraduate Design course and the postgraduate Design and Management courses at the university. He has experience in Product Development, working mainly on the following subjects: ergonomics and usability, Assistive Technology development and design methodology and collaborative product development. She has a degree in Mechanical Engineering from UFPE (1992). He completed his master's and doctorate in Mechanical Engineering at UFSC (1997 and 2006), in the area of Mechanical Systems Design. He did a post-doctoral internship in Ceramic Design at A2D (Agency for Ceramic Design) at UFSC in 2008. He worked as a mechanical design engineer at Rhodia Nordeste (1992 to 1994) and as a product engineer at Volkswagen-Audi in Curitiba (1998 to 2002). He was resident engineer at Volkswagen's headquarters in Wolfsburg, Germany (1999 to 2000).

Henrique de Souza Goulart, Santa Catarina State University

Doutorando em Design pelo Programa de Pós-graduação em Design (PPGDesign) e Mestre em Design de Vestuário e Moda pelo Programa de Pós-Graduação em Moda (PPGModa), no Mestrado Profissional em Design de Vestuário e Moda, ambos pela Universidade do Estado de Santa Catarina (Udesc). MBA em Mídias Sociais e Tecnólogo em Design de Moda pela Universidade Franciscana (UFN).

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