The fuzzy front end off design and innovation processes

conceptualization spaces in traditional and contemporary productive contexts

Authors

DOI:

https://doi.org/10.5433/2236-2207.2023.v14.n2.46789

Keywords:

fuzzy front end, innovation processes, systemic design management

Abstract

The activities that precede formal design and innovation processes are located in a space called fuzzy front end (FFE), understood as an ideal locus for the elaboration of new concepts. The aim of this article is to discuss spaces of conceptualization in these processes, considering the particularities of traditional and contemporary production contexts, as well as the strategic influence of design practices.

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Author Biographies

Érico Mineiro, Universidade Federal de Minas Gerais

Professor Adjunto no Departamento de Tecnologia do Design, da Arquitetura e do Urbanismo da UFMG. Mestre em Engenharia de Produção pela UFMG. Doutor em Design pela PUC-Rio.

Claudio Magalhães, PUC-Rio

Professor Associado no Departamento de Artes e Design, PUC-Rio. Especialista em Marketing pelo IAG/PUC-Rio. Mestre e Doutor em Engenharia de Produção pela COPPE/UFRJ.

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Published

2023-11-06

How to Cite

Mineiro, Érico, & Magalhães, C. (2023). The fuzzy front end off design and innovation processes: conceptualization spaces in traditional and contemporary productive contexts. Projetica, 14(2), 23. https://doi.org/10.5433/2236-2207.2023.v14.n2.46789

Issue

Section

Design: Educação, Cultura e Sociedade

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