The fuzzy front end off design and innovation processes
conceptualization spaces in traditional and contemporary productive contexts
DOI:
https://doi.org/10.5433/2236-2207.2023.v14.n2.46789Keywords:
fuzzy front end, innovation processes, systemic design managementAbstract
The activities that precede formal design and innovation processes are located in a space called fuzzy front end (FFE), understood as an ideal locus for the elaboration of new concepts. The aim of this article is to discuss spaces of conceptualization in these processes, considering the particularities of traditional and contemporary production contexts, as well as the strategic influence of design practices.
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