Marshall Mcluhan and Roland Barthes before of Photography and of Haiku
Abstract
This article seeks to converge the ideas established by Marshall McLuhan and Roland Barthes, theorists of photography and oriental art. It is providing subsidies to an understanding of the punctum - defined by Barthes as something that comes from the framework of its beholder photo challenge - the Barthes reflections on poetry, notably the Japanese haiku, one of the obsessions of this semiologist from the mcluhian classification paradigm, which believes that the media and the arts can be taken as "hot media" and "cold media".Keywords
Marshall Mcluhan, Roland Barthes, Photography, Haiku
Author Biography
Rodrigo Fontanari
PhD student at the Pontifícia Universidade Católica de São Paulo - PEPGCOS / PUC / SP.
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