The risk of opposite effect": the contradiction as a discursive proces

Abstract

Based on the perspective of Discourse Analysis (AD), postulated by Michel Pêcheux, in France, and Eni Puccinelli Orlandi, in Brazil, we understand the contradiction as a fundamental element in the production of meaning and discourses, being it constitutive of the say, signaling to the incompleteness and non-transparency of language. In this direction, we analyze, in this work, how the production of meanings is crossed by the relations language/subject/history, disrupting the discourses and the effects of meanings, attesting to the evidence that subject is autonomous to the say. Our corpus is composed of comments on social network Facebook about the campaign Puro Malte Rosa Vermelha Mulher and, by it we seek to reflect how it produces the opposite effect, or the contradiction discursively, in relations of meanings and subjects, which allows the slide, the failure and the other meaning, in discourse. We have resumed the notions of subject and their positions, the ideology and the contradiction as elementary for the say’s process of constitution and formulation, moving space of displacement and (dis)organization of meanings and subjects.