A study about argumentative operators’ function used in the editorial gender while resource in the construction of the persuasive speech

Abstract

The purpose of this study is to analyze the use of argumentative operators in the constructions of statements in newspaper editorials, presenting them as correspondents to the classical rhetoric. In order to do such, we aimed verify how they can function as a resource in the construction of the persuasive discourse. The corpus of this research, of qualitative and quantitative nature, is made up of 03 editorials from three newspapers: O Globo, Folha de São Paulo and Estado de Minas. The analysis is based in studies of Koch (1984) were also used when she states that, in the interaction process through language, the adhesion of the interlocutor is sought for; she also states that, there are mechanisms in the language, which can be used in the structuring of the text, in order to direct the argumentation. We used as a complementary basis the studies of Perelman & Olbrecths-Tyteca (1999), which state that the written argumentative discourse is produced with the intention of obtaining adhesion of an interlocutor.