O corpo gordo na revista Veja: uma análise discursiva

Tânia Augusto Pereira

doi:10.5433/2237-4876.2013v16n1p99

THE FAT BODY ON VEJA MAGAZINE: A DISCOURSIVE ANALYSIS

Authors

Tânia Augusto Pereira Universidade Estadual da Paraíba (UEPB)

DOI:

https://doi.org/10.5433/2237-4876.2013v16n1p99

Keywords:

Discourse Analysis. Veja Magazine. Body. Memory discursive.

Abstract

In this article, we investigate the discourse of Veja magazine on the "battle" with obesity to achieve a thin body, seen as the ideal, and what effects the way the covers trigger the speech delivered on the body fat. To this end, we selected the corpus of analysis covers two of Veja magazine. Our text is grounded in theoretical and methodological devices of French
Discourse Analysis. In this field theoretical discourse, understood as "structure and event," lies in two dimensions: the linguistic and socio-historical. Therefore, its interpretation cannot ignore the discursive memory.

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Author Biography

Tânia Augusto Pereira, Universidade Estadual da Paraíba (UEPB)

Professora de Linguística do Departamento de Letras e Artes da UEPB, campus I, em Campina Grande, Paraíba.

Doutorado em Linguística pela Universidade Federal da Paraíba, em João Pessoa, PB.

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Published

2013-01-20

How to Cite

PEREIRA, Tânia Augusto. THE FAT BODY ON VEJA MAGAZINE: A DISCOURSIVE ANALYSIS. Signum: Estudos da Linguagem, [S. l.], v. 16, n. 1, p. 99–119, 2013. DOI: 10.5433/2237-4876.2013v16n1p99. Disponível em: https://ojs.uel.br/revistas/uel/index.php/signum/article/view/2237-4876.2013v16n99. Acesso em: 19 dec. 2025.

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Issue

Vol. 16 No. 1 (2013): Linguagem e Sentido: estudos textuais e discursivos

Section

Article

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