Publicidade e colonização de ordens de discurso: o caso das chamadas de telejornal

Ivandilson Costa

doi:10.5433/2237-4876.2008v11n2p

Publicidade e colonização de ordens de discurso: o caso das chamadas de telejornal

Authors

Ivandilson Costa Universidade do Estado do Rio Grande do Norte

DOI:

https://doi.org/10.5433/2237-4876.2008v11n2p

Keywords:

Critical Discourse Analysis, Media discourse, Order of discourse.

Abstract

Commodification is a process by which areas and social institutions are being organized and defined in terms of production, distribution and consumption of goods. It has, accordingly, widespread effects on the orders of discourse, ranging for a penetrating restructuring, under the impact of the movement settling of the advertising discourse. This project is anchored in the Critical Discourse Analysis, considering the link between language, ideology, discourse and power. We focus as the operation of the colonization of the journalistic order of discourse by advertising discourse.

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Author Biography

Ivandilson Costa, Universidade do Estado do Rio Grande do Norte

Possui mestrado em Letras pela Universidade Federal de Pernambuco (2004). Atualmente é professor assistente da Universidade do Estado do Rio Grande do Norte.

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Published

2008-12-15

How to Cite

COSTA, Ivandilson. Publicidade e colonização de ordens de discurso: o caso das chamadas de telejornal. Signum: Estudos da Linguagem, [S. l.], v. 11, n. 2, p. 305–315, 2008. DOI: 10.5433/2237-4876.2008v11n2p. Disponível em: https://ojs.uel.br/revistas/uel/index.php/signum/article/view/3063. Acesso em: 10 dec. 2025.

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Issue

Vol. 11 No. 2 (2008): Volume Atemático

Section

Article

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