Design and entrepreneurship: analyzing the similarities between both areas

Authors

  • Luma Candian Grizone Universidade do Estado de Minas Gerais - UEMG

DOI:

https://doi.org/10.5433/2236-2207.2015v6n3p105

Keywords:

Design. Entrepreneurship. Scenario changings. Teaching

Abstract

This paper aims to make a comparison and analysis between entrepreneurship and design areas, considering the changes that the profession and teaching of design have been going through. The goal is to explore the assumption that design helps performing entrepreneurship, as well as understanding the new market logic, where the entrepreneur becomes crucial. This work is based on a monograph and the method used was the literature review.

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Author Biography

Luma Candian Grizone, Universidade do Estado de Minas Gerais - UEMG

Undergraduate of the Product Design course at the SUniversidade do Estado de Minas Gerais - UFMG

References

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BONSIEPE, G. Design como prática de projeto. São Paulo: Blucher, 2012.

CARDOSO, R. Design para um mundo complexo. São Paulo: Cosac Naify, 2012.

DOLABELA, F. O segredo de Luísa. Rio de Janeiro: Sextante, 2008. E

ESCOLA DE DESIGN. Disponível em: http://www.ed.uemg.br/. Acesso em: 22 out. 2014.

IDEO. Human-Centered Design. Disponível em: http://www.ideo.com/ images/ uploads/hcd_toolkit/HCD_Portuguese.pdf. Acesso em: 6 set. 2014.

MARTINS, R. F. de F.; MERINO, E. A. D. Gestão de design como estratégia organizacional. Londrina: Eduel, 2008.

MORAES, D. Metaprojeto: o design do design. São Paulo: Blucher, 2010.

MOZOTA, B. B. Gestão do design. Porto Alegre: Bookman, 2011.

MUNARI, B. Design e comunicação visual: contribuição para uma metodologia didática. São Paulo: Martins Fontes, 1997.

QUIVY, R.; CAMPENHOUDT, L. van. Manual de investigação em ciências sociais. Lisboa: Gradiva, 1998.

TIMMONS, A. New venture creation: entrepreneurship for the 21st century. Chicago: Irwin, 1994.

Published

2016-10-04

How to Cite

Grizone, L. C. (2016). Design and entrepreneurship: analyzing the similarities between both areas. Projetica, 6(3), 105–121. https://doi.org/10.5433/2236-2207.2015v6n3p105

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Section

Artigos

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