Application of the 'Content Analysis' method in research about information and knowledge management processes as subsidies for innovation generation

Abstract

Introduction: It reports the evaluation of the application of the 'Content Analysis' method, more specifically the 'Categorical Analysis' technique for the data collect and analysis in the development of a research that focused the processes of information and knowledge management as subsidies for the innovation generation in business context. Objective: It aims to demonstrate the relevance of use of the qualitative 'Content Analysis' method applied in the Applied Social Sciences area, more specifically in the field of Information Science. Methodology: The present text contemplates the description of the method, of the universe and subjects researched, and describes the accomplishment of the data collect and the constructing process the analysis. Results: The application of the 'Content Analysis' method, specifically the 'Categorical Analysis' technique made it possible to understand in depth the investigated subject, proving adequate to the proposed initial objectives and the type of investigation, resulting in a consistent analysis. Conclusions: Regarding the subject analyzed, that the investigated institution lacks an information culture, since isolated actions of information and knowledge management are perceived that, in turn, are not inserted in institutionalized organizational management processes and thus do not exploit their potential. It was evidenced that some activities of information and knowledge management are already practiced, realizing which ones need to be adopted to implement an effective model focused on the generation of innovation, a determining factor for the generation of innovation and that reveals itself as a contribution to the institution.