The IFRJ libraries in the context of the pandemic

a contribution of guidelines for your social media

Abstract

Objective: The purpose of this study is to develop and propose guidelines that assist and guide librarians at the Federal Institute of Rio de Janeiro (IFRJ) in publishing content on social networks, with the aim of disseminating relevant information aimed at target audiences, especially amid the pandemic.
Methodology: The procedure used in this study is defined as exploratory, supported by a quantitative-qualitative approach. Data on the content of posts referring to the different teaching segments of IFRJ libraries on social networks was collected and analyzed.
Results: The results of the analysis demonstrate that posts on social networks promote interactivity between student segments and the entire IFRJ academic community, especially during the period of physical isolation imposed by the pandemic. However, a lack of uniformity and planning in posts was also identified, with content diversities that do not follow a clear strategic line.
Conclusions: Given the results obtained, it is concluded that IFRJ libraries have an important tool for communicating with their community through social networks. However, it is essential to develop and formalize guidelines that guide librarians in publishing more strategic content targeted at different target audiences. This will contribute to more effective communication and better knowledge management within the institution.