Interface between social media and the institucional memory

Abstract

Introduction: Social media are systems designed to enable social interaction through sharing and collaborative creation of information in a variety of formats. In order to identify the importance of social media in the industrial context, this theoretical essay approaches the theme of social media as an interface for the socialization of institutional memory, enhancing the growth of industry.
Objective: This study aimed to show, through literature, the importance social media and the socialization of institutional memory in this hybrid and competitive environment.
Methodology: This study is configured as an exploratory descriptive, and as a method the theoretical test was used, which allowed a better understanding of the object and the phenomena investigated
Results: and as a method the theoretical test was used, which allowed a better understanding of the object and the investigated phenomena. It was possible, through the analysis of the literature, to verify that social media constitute a communicative, formative and informative environment that brings together several actors who build and reconstruct the identity of the institution, that is, its memory.
Conclusion: In addition, it is considered important that institutions strive to recognize social media as places of sharing of institutional memory, of information and knowledge,that potentiate decision making, given the global connection and its massive use of these it is important that we recognize it as an element of institutional, industrial and human development.