The pictured University: visions and voices of Administration students

Authors

  • Cintia Rodrigues de Oliveira Medeiros Universidade Federal de Uberlândia - UFU

DOI:

https://doi.org/10.5433/1984-7939.2015v11n19p191

Keywords:

Metaphors, Cultur, Social Representations, , Images.

Abstract

In this article, the photography is used in order to explore the images of students expressing their representations of the University of which they are members. Students were asked to produce a photograph that could answer the question: "How do I see this university?" and then they write a word or expression that it was associated. The material produced was analyzed from the technique of content analysis and the results point to the multifaceted, ambiguous and complex character of the University.

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Author Biography

Cintia Rodrigues de Oliveira Medeiros, Universidade Federal de Uberlândia - UFU

PhD in Business Administration from the Getulio Vargas - SP, Brazil. Administration Course Coordinator, Federal University of Uberlandia, Brazil Federal University of Uberlândia - UFU

Published

2015-12-10

How to Cite

Medeiros, C. R. de O. (2015). The pictured University: visions and voices of Administration students. Discursos Fotograficos, 11(19), 191–220. https://doi.org/10.5433/1984-7939.2015v11n19p191