From Veil to Mourning: Wardrobe, Archive, and the Bridal Narrative in the Transmedia Continuity from Sex and the City: The Movie (2008) to And Just Like That... (2021–2025)
DOI:
https://doi.org/10.5433/1984-7939.2026.v23.53272Palavras-chave:
Figurino, Arquivo, Ritual de Casamento, Envelhecimento, Sexo e a CidadeResumo
The article examines the transmedia continuity of Carrie Bradshaw (Sex and the City: The Movie, 2008; Sex and the City 2, 2010; And Just Like That..., 2021–2025) by segmenting the corpus by formats: each film is treated as a closed unit with concentrated temporality, and each season of the reboot as a serial module with its own rhythms of affective elaboration, placing the wedding ritual as the organizing axis of the narrative. In 2008, the analysis focuses on the wedding spectacle and its mediated failure; in 2010, on the “tailor-made marriage” and the counter-fetish of the black diamond; in S1, on widowhood and the assembling of an archive (objects/garments) in an ageing body; in S2, on the archival turn (the recontextualization of the Westwood dress); and in S3, on the runway as a closing agora that shifts the affective climax from the altar to the closet. The method combines gender-and age-aware content analysis, object-based analysis of costume, and character-driven narrative analysis. In discussion, it examines the tension between authorial intent and industrial logic, monogamy as a modulable horizon, and the spectacle economy versus an ethics of the right measure, concluding that the happy ending is reconfigured through chosen singleness.
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