Image reading and the vintage in fashion editorials of Vogue and Rolling Stone magazines

Abstract

A recovery of the vintage is currently under way. This paper aims to read images of fashion editorials of Vogue and Rolling Stone by using comparative methodology with a semiotic approach,between ancient and contemporary images referring to that style. The results allow us to affirm the strong presence of the poetic function of language in the fashion photographs and identify possible sensations tied to evocations stirred by the use of the vintage concept.