Ethics, image and photography at informative print media

Abstract

This article proposes a discussion about the question of the use of photography in the informative print media, taking it as a resource of information correlated to the verbal text. Analyses such
use from some elements of semiotics as an element of meaning as or more effective than verbal text printed, with a great potential for establishing relationships between different levels of discourse, verbal and / or visual-producing. These effects of meaning that, depending on the social, historical and journalistic, the verbal text alone does not produce. Such effects rises reflections of an ethical nature, since the ways of saying and meaning proposed by the editors in their journals, speeches act as parallel manipulating the reader and the regulations prescribed by their ethical codes of conduct.