Webtoon
From the Digital Support to the Multimedia Hipergenre on Comics
DOI:
https://doi.org/10.5433/2237-4876.2024v27n2p65-74Keywords:
Webtoon, Comics, HypergenderAbstract
This paper proposes to analyze the phenomenon of Webtoon in its conceptual complexity, which involves everything from the construction of reading platforms to the creation of a new style of comics. The aim is to describe how the concept of webtoon has evolved over the years, starting from digital comics and a more restricted version of what we call webcomics. It also aims to analyze how the main characteristics of the format affect production and consumption. Among the distinctions analyzed, we present the authorial intention, the issue of the software used for reading, the use of animation and audio, and finally the final destination of the product. The research was conducted through bibliographic and documentary analysis focusing on the conceptualization of the comic book hypergenre proposed by Paulo Ramos and the conceptualization of the format by Sean Kleefeld. We find that webtoon is a powerful comic book format with potential in various areas due to its ease of multimedia and narrative adaptation.
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