O gênero videoclipe sob um olhar intersemiótico

Keity Cassiana Seco Bruning

doi:10.5433/2237-4876.2009v12n2p35

The Videoclip genre from an intersemiotic perspective

Authors

Keity Cassiana Seco Bruning Universidade Estadual de Londrina

DOI:

https://doi.org/10.5433/2237-4876.2009v12n2p35

Keywords:

Mixed text, Meaning route, Persuasive force.

Abstract

This study aims to analyze meaning and discourse projections in videoclips. This text genre is formed by three expression plans: the verbal, the visual and the melodic one. This research will use the Greimasian semiotic theory, whose main methodoly is the generative route of meaning, consisting of different levels: discursive, narrative and fundamental. In order to investigate the melody, this work will also use the song semiotics by Luiz Tatit. Therefore, this research observes the process of generation and transmission of meanings in videoclips in order to see how the several types of language, when mixed, can increase the persuasive force in a text.

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Author Biography

Keity Cassiana Seco Bruning, Universidade Estadual de Londrina

Doutoranda em Estudos da Linguagem na Universidade Estadual de Londrina. Atua como professora no ensino superior (UNOPAR), e também na rede pública de ensino (SEED-PR).

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Published

2009-12-15

How to Cite

BRUNING, Keity Cassiana Seco. The Videoclip genre from an intersemiotic perspective. Signum: Estudos da Linguagem, [S. l.], v. 12, n. 2, p. 35–60, 2009. DOI: 10.5433/2237-4876.2009v12n2p35. Disponível em: https://ojs.uel.br/revistas/uel/index.php/signum/article/view/4929. Acesso em: 2 feb. 2026.

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Issue

Vol. 12 No. 2 (2009): Volume Atemático

Section

Article

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