The identification of the urban environment through the imaginability of the city: the case of Londrina
DOI:
https://doi.org/10.5433/1679-0383.2009v30n2p141Keywords:
Urban Semiotic, Legibility, Iconicity, Imageability.Abstract
The present article addresses the way the inhabitants of Londrina perceive the city, based on concepts of urban semiotics, legibility, imaginability and iconicity. Historic methodology, carried out through iconographic interpretation, was used along with the deductive method, which was, in turn, supported by questionnaires distributed to a portion of the citizens of Londrina. The discussion focuses on the strong need that the subjects have for structure and identification of the environment in their search for a sense of balance and well being. In this orientation process, the environmental image that each one possesses is presented as the strategic link between themselves and the world. The results show that Londrina is losing its image qualities and its identification by its inhabitants.
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