Culture, Politics and Identity: active appropriation of language on formation of new subjects of change

Authors

  • Adriana Tenório Cordeiro Universidade do Estado de Pernambuco
  • Sérgio Carvalho Benício de Mello Universidade Federal de Pernambuco

DOI:

https://doi.org/10.5433/1679-0383.2009v30n1p3

Keywords:

Culture, Politics, Identity, Localism.

Abstract

This paper seeks, in the narrative of an NGO acting in state of Pernambuco’s (Brazil) rural zone, a dialogue between culture and politics, discussing the way how the identification that establishes cultural segments transforms itself into a proactive action field in which new subjects of change emerge. The “cultural” aspect gains political strength whenever cultural formation contradicts political or economic logic that try to re-functionalize it for means of exploitation or domination. Cultural elements, that alone do not have necessary political connotations, are articulated in alternative discourse, in opposition to a dominant repressive structure. The relation between identity and localism is then re-articulated towards social change, and the emphasis of action is defined according to matters of global relevance.

Author Biographies

Adriana Tenório Cordeiro, Universidade do Estado de Pernambuco

Professora Assistente da UPE. Mestre em Administração pelo PROPAD/ UFPE.

Sérgio Carvalho Benício de Mello, Universidade Federal de Pernambuco

Professor Associado da UFPE. PhD em Marketing pela City University London (Cass Business School).

Published

2009-06-29

How to Cite

CORDEIRO, Adriana Tenório; MELLO, Sérgio Carvalho Benício de. Culture, Politics and Identity: active appropriation of language on formation of new subjects of change. Semina: Ciências Sociais e Humanas, [S. l.], v. 30, n. 1, p. 3–13, 2009. DOI: 10.5433/1679-0383.2009v30n1p3. Disponível em: https://ojs.uel.br/revistas/uel/index.php/seminasoc/article/view/7711. Acesso em: 22 jul. 2024.

Issue

Section

Artigos Seção Livre