Social representations of agroecology in Brazilian university movements

Abstract

The objective of this work is to analyze the social representations on the cyberspace of the Rede de Grupos de Agroecologia do Brasil (REGA Brasil), considering information about the movements of Brazilian agroecology among young academics, based on the Theory of Social Representations and articulation of agroecology networks and/or groups in universities. For this purpose, a netnographic analysis was carried out on the Network’s website, a content analysis of the agroecological charts, written at the national meetings of agroecology groups (ENGAs) and a brief discussion of the campaigns of digital communication. From a representative point of view, there are many meanings anchored on a defined basis between the subject (agroecology) and the object (youth). Representative evidence of was observed, reasoned on family farming, collective work, gender, universities, extension actions and media resources. The results of this study showed that for the youth, the use of social representations is important, being an alternative education in favor of sustainability, co-opting university agroecology groups and other social sectors to join the cause.