Innovative competitive strategies of poultry system enterprises in the state of Paraná

Abstract

The purpose of the article is to study the conduct and managerial performance as well as to identify innovative strategies of poultry system enterprises in the State of Paraná. Twenty eight firms were approved by the Committee of Poultry Sanity of the State and six companies of the poultry system were randomly selected, but only four questionnaires were returned which allowed us to infer the existence of differentiated acting and pattern of conduct among innovative and traditional companies. After the systematization of the information about the poultry system in Paraná and identification of patterns of technological innovation, environmental and competitive behavior, the current managerial practices were discussed. The field research allowed to qualify the rising of the complement and secondary data on the poultry section – collected in the linked institutions to the chicken agribusiness – APINCO, ABEF, AVIPAR and Committee of Poultry Sanity of the State. The dynamic companies of the aviculture in Paraná have been growing above the Brazilian average and they have been contributing to the regional development. The poultry system in Paraná presents technology, process quality and product, adapted animal sanity, high adaptation capacity to the consumers’ desires and the dynamic companies begin worrying with environmental subject, and all enterprises are medium sized, differently from the rest of Brazil. Heterogeneous conduct patterns were verified among innovative companies that seek for diversification, but companies were focused on reduction of costs. Innovating companies present stable competitive strategies and seek for improvement of the companies competitiveness to enlarge portions of internal and international market.