The planned Shopping Center as a generator of a new develpmente city district: the example of Catuaí Shopping Center in Londrina

Abstract

Dejan Sudjic (1999) considers shopping centers, modern airports and museums, as important reference marks of new urban landscape, “public” spaces, keys to contemporary cities definition. They are mega complexes that generate economic competition between cities, establishing their influence areas. Enterprises which concentrate populations, arise cultural interests that, independently of scale and without causing excessive development in cities, afford them structure, form and identity. This paper briefly characterizes the multifunctionality and the existing shopping center typologies, concentrating afterwards on the history of Catuaí Shopping Center and the dynamics of its evolutionary process. Matters such as the expansion of the surrounding and real property valorization, its power to attract investments and new activities, besides its performance as land use modifier, are mentioned. Finally, it is highlighted the role of the shopping center as an instrument of neighborhood progress, social transformation, and changing of behavior enabling, during its evolutionary process, the development of a characteristic city district and a new centrality.