Critical analysis of the BPSO-96 model of QWL based on A. N. Leontiev’s theory of activity

Abstract

This paper, a product of master’s dissertation whose methodology adopted was a theoretical-bibliographic research, discusses critically what has been agreed to be called as Quality of Working Life (QWL), from the A. N. Leontiev’s theory of activity. The specific object of analysis is the Byopsychosocial and Organizational model (BPSO-96). Thus, the study revises the concept and the history of QWL as well as presents a summary of the criticisms already pointed out by several authors. Then, it defines and analyzes the BPSO-96 model. The intention is to contribute with the critical studies of QWL, demonstrating how this is a management strategy whose hidden aim is to increase worker productivity through methods that objectively and subjectively manipulates work activity’s motives and obscure the alienated sense in workers consciousness. Thus, this paper aims to contribute to increase awareness of the actual objectives and consequences of the QWL to the working class, revealing that despite the pseudo-humanistic speech, this managing strategy serves mainly to increase the organization’s productivity.