Avaliação do emprego da técnica de análise de regressão logística em teses e dissertações de algumas instituições de ensino superior

Leandro Campi Prearo; Maria Aparecida Gouvêa; Carolina Monari

doi:10.5433/1679-0383.2009v30n2p123

Evaluation of the use of the logistic regression analysis technique on theses and dissertations of some higher education institutions.

Authors

Leandro Campi Prearo Universidade Municipal de São Caetano do Sul (USCS)
Maria Aparecida Gouvêa Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo – FEA/USP
Carolina Monari Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo – USP

DOI:

https://doi.org/10.5433/1679-0383.2009v30n2p123

Keywords:

Multivariate analysis, Logistic regression, Consumer behavior.

Abstract

This paper is part of a comprehensive study to assess the suitability of the use of multivariate statistical techniques in theses and dissertations of some higher education institutions in the marketing area on the topic of consumer behavior between 1997 and 2006. In this article the logistic regression analysis is focused, a technique with great potential for use in marketing studies. This study aimed at analyzing the suitability of this technique to the needs of research problems presented in the theses and dissertations and measuring the level of success in meeting their premises. Overall, the results suggest the need for an increased commitment of researchers to verify all theoretical rules of application of the logistic regression analysis technique.

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Author Biographies

Leandro Campi Prearo, Universidade Municipal de São Caetano do Sul (USCS)

Mestre em Administração – Área de Métodos Quantitativos – FEA/US. Docente e pesquisador da Universidade Municipal de São Caetano do Sul (USCS) São Caetano do Sul – São Paulo.

Maria Aparecida Gouvêa, Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo – FEA/USP

Livre-Docência em Administração – Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo – FEA/USP. Docente de Estatística e Metodologia de Pesquisa – Curso de Graduação e Pós-Graduação da FEA/USP no Departamento de Administração da FEA/USP.

Carolina Monari, Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo – USP

Aluna do Curso de Graduação em Administração – Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo – USP.

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Published

2011-03-14

How to Cite

PREARO, Leandro Campi; GOUVÊA, Maria Aparecida; MONARI, Carolina. Evaluation of the use of the logistic regression analysis technique on theses and dissertations of some higher education institutions. Semina: Ciências Sociais e Humanas, [S. l.], v. 30, n. 2, p. 123–140, 2011. DOI: 10.5433/1679-0383.2009v30n2p123. Disponível em: https://ojs.uel.br/revistas/uel/index.php/seminasoc/article/view/2803. Acesso em: 3 nov. 2024.

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Issue

Vol. 30 No. 2 (2009)

Section

Artigos Seção Livre

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