Discourse analysis and the use of media in the good neighbor policy
DOI:
https://doi.org/10.5433/1679-0383.2012v33n2p123Keywords:
Discourse analysis, Foreign Policy Good Neighbor, Cultural Diplomacy, Media..Abstract
This article, making use of discourse analysis, sough to cast an eye the use and impacts caused by the media in Brazil Foreign Policy Good Neighbor government of Franklin Delano Roosevelt, President of the United States of America - USA from 1933 to 1945. Carring out a survey to identify the importance and applications of media and cultural instruments in Foreign Policy Good Neighbor, justified and finds its relevance to better use and extensive knowledge of various instruments of International Relations. The media communication and culture, not infrequently, are overlooked in the formulation of foreign policy of states, however, when used strategically, are able to act on the collective and nations, forging lines of influence in a given situation. First, the study sought to give an overview on the key of discourse analysis, using, primarily the studies of Michel Foucault. Later, there was a brief bibliography and history of primary and secondary sources, with a view to presenting the discursive production of the Foreign Policy Good Neighboor and its main guidelines for Latin America, especially to Brazil. The article sought, moreover, synthesize, in the third part of the text, the fundamental premises of the use of the media, essentially, advertising, radio and cinema in addition to its informative character and its entertainment function. Armed with this set of elements, the research brought verify the period in question, the relevance of the communication mechanisms for building values, understandings, ideals and identities. The study concluded, finally, that the cultural aspects, produced by the Foreign Policy Good Neighbor and sold to the other Latin American countries issued lifestyles, concepts, visions and it was one of the first exports of an idealized versions of American Way of Life.
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