Epistemological composition of communitarian communication: the propositional concept of citizenship for the conduct of Public Relations professionals
DOI:
https://doi.org/10.5433/1679-0383.2011v32n1p51Keywords:
Word, Polyphony, Citizenship, Communitarian public relations.Abstract
While identifying the plurality of meanings contained in a single concept and that such polyphony is an expression of social, political and ideological differences in concrete reality, the etymology of words and their use in specific studies and themes should be clear. The present article discusses political possibilities, historically constructed, of the use of the concept of citizenship and identifies the most comprehensive alternative for the conduct of the Public Relations professional committed to the presuppositions, ideas and actions within the communitarian communication.
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