Design for Social Causes

difficulties faced by animal protection NGOs and possibilities for action

Abstract

The animal cause is a complex social issue that, even with intense actions by the third sector, has been getting worse in the face of the problems it faces. Thus, this study aims to identify the difficulties experienced by NGOs and animal protection groups and, based on this, explore how design for social innovation can help to find different possibilities for action to alleviate these problems. Therefore, four open interviews were carried out with NGO managers, in addition to a questionnaire through Google Forms with 73 respondents, characterizing the research as applied, exploratory, descriptive and qualitative, with a bibliographic survey and survey. Thus, a scenario was found that needed support, with NGOs and protection groups facing not just a few difficulties, but several, which overlapped each other and overloaded their work in the cause. This systemic understanding of the context, achieved through the research, enabled the vision of how design can help, generating a list of insights and ways of acting involving strategic design, visual design and branding, based on design for innovation Social. The result obtained proposes design as a way to generate benefits for NGOs and animal protection groups and, consequently, for the animal cause as a whole.