Guidelines for LGBTQ tourism websites based on information architecture elements

Abstract

Introduction: This paper, part of the need for digital informational environments to consider the provision of information and vocabularies used, to present informational content with structures and languages to a specific community, in this case the LGBTQ community.
Objective: The objective of this research is to propose improvements and recommendations on LGBTQ tourism websites based on the theoretical apparatus of Information Architecture, aiming to optimize access and findability of tourist information on these websites.
Methodology: Methodologically, it is a qualitative, descriptive and analytical research. It is justified by the relevance of the theme, Information Architecture in the context of gender and sexuality studies, by presenting the issue of groups so vulnerable to prejudice and violence in our society. Creating then place for reflection power through LGBTQ tourism websites with information well organized as a means of promoting the rights, struggles, aspirations and fears of these groups.
Results: As a result, a group of guidelines were presented to point out fundamental elements of application to the structural principles of Information Architecture for meeting the informational needs of the LGBTQ community on tourism websites.
Conclusions: The LGBTQ Community has specific informational needs, which are sometimes found in the website interface, these needs are expressed through the Pajubá vocabulary and which must be involved in the context of Information Architecture.