Communicative competence in the discursive administration of organizations

Abstract

Introduction: We discussed the discursive approach of the management of organizations, a science that is based on rational choices of ends and means, but which can (and should) have elements of criticism.
Objectives: We aim to develop a discursive approach of management to rethink the theoretical foundations and also to build references for a humanistic and effective management.
Methodology: We use the methodological counterpoint between Habermas's Theory of Communicative Action and Luhmann's Systems Theory to highlight the potential of the participants' discourse among themselves and the environment.
Results: The possibilities of communicative action within the systems are demonstrated through language and argumentation and, in particular, problematization and learning in the organizations – that are part of the communicative competence. For the argumentation, it is necessary volition and intentionality, but also the communicative competence, that allow the crucial rational reconstruction to the development of the discursive administration.
Conclusions: we deepen the discussion of the discursive administration and we identify reconstructive exits for this practice in favor of the humanization of the organizations. Discursive competence is based on the use of language and communication that creates links through understanding and agreements and firms the discourse as a special form of interaction. The communicative competence integrates language, gestures and rituality.