Magical fetish about prosperity

Abstract

This study turns its attention to an arranged set of arbitrated signs – a code – quite specific: the typically neopentecostal stage objects used on Igreja Universal do Reino de Deus´ TV programs. Such objects are divided in two categories – sacred and profane – and analyzed according its outcome meaning. Firstly, in order to give the aspect of sanctity and spirituality, even with magical powers. Profane´ signs symbolize the prosperity of the ones whom embraced the church. Nine programs broadcasted at night were analyzed in different channels, besides the consultation of IURD´s sites in the search for complementary information.