A utilização da imagem técnica na disputa pelos afetos em ambiência digital: estudo de caso das Forças de Defesa de Israel

Vitória Paschoal Baldin; Daniela Osvald Ramos

doi:10.5433/1984-7939.2024v21n36p68

Authors

Vitória Paschoal Baldin University of São Paulo https://orcid.org/0000-0002-2487-9123
Daniela Osvald Ramos University of São Paulo https://orcid.org/0000-0001-7687-567X

DOI:

https://doi.org/10.5433/1984-7939.2024v21n36p68

Keywords:

Communication, Image, Palestinian-Israeli Conflict, Affections, Digital Militarism

Abstract

Image is an important tool for contemporary conflicts, operating to construct meaning and dispute international legitimacy. This work departs from the concept of technical image to reflect on the dispute over affections related to the performance of the Israel Defense Forces (IDF) in the Palestinian-Israeli conflict on contemporary digital platforms. To this end, we operationalize the concept of image-technique, in a way associated with the discussion on
the affective construction of reality. The objective is to understand, based on the theoretical framework, the strategic configurations linked to the images shared in the IDF profile to affectively construct meaning about military action, converging the political and aesthetic dimensions of the conflict. We conclude that the massive use of technical image as a basis for legitimacy is associated with the appearance of reality that it offers, enabling the construction
of specific political frameworks .

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Author Biographies

Vitória Paschoal Baldin, University of São Paulo

Master in Communication Sciences from the University of São Paulo.

Daniela Osvald Ramos, University of São Paulo

PhD in Communication Sciences from the University of São Paulo (ECA/USP).
Professor at the University of São Paulo.

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