Considerations on public supportive policies concerning the solidary economy in Londrina: the marketing challenge

Abstract

This article presents some issues observed in the operationalization of a university project for the community (PROSOL) of the State University of Londrina, whose purpose is to set up a supportive network for the marketing of socioeconomy products manufactured by production groups incubated by the Solidary Economy Public Center of Londrina (CPES). The data from this exploratory study were obtained from documents and direct observation of happenings. The analysis is centered in a production event, the “Operação Colomba Solidária” (Solidary Colomba Operation), in the implementation of the public policy of Solidary Economy (ES) as well as in the profiles of products and proposal of new areas of operation for the SE in Londrina. This work throws some light on the universe, the possibilities and limits for the creation of new institutional and technological arrangements for the marketing feasibility of Solidary Economy products.