From manuscripts to the Internet: the evolution of pharmaceutical almanacs
DOI:
https://doi.org/10.5433/2237-4876.2008v11n1p257Keywords:
Discourse genres, Digital genres, Pharmaceutical almanacs.Abstract
This work aims to show the evolution of almanacs from their possible origins in the Middle Ages as manuscripts to the present days, with on-line almanacs. Thus the analysis will be developed as follows: firstly, the theoretical principles that guide this study will be presented, mainly Bakhtin's reflections on origin, evolution and definition of discourse genre; secondly, the contributions by Marcuschi regarding new genres in digital environments will be approached; after that, with regard to the evolution of the pharmaceutical almanacs, a summary of almost 600 years of history of those "books" will be presented; lastly, the case of the Renascim/Sadol Almanacs and their printed and online versions will be shown.
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