A relação entre o plano da expressão e o plano do conteúdo no processo de referenciação e produção de sentidos no texto publicitário

Anneliese Maria Bento Gama de Carvalho

doi:10.5433/2237-4876.2008v11n1p55

The relationship between the plan of expression and the plan of content in the referential and meaning production process in advertising texts

Authors

Anneliese Maria Bento Gama de Carvalho Pontifícia Universidade Católica de Minas Gerais

DOI:

https://doi.org/10.5433/2237-4876.2008v11n1p55

Keywords:

Referential Process, Expression, Content.

Abstract

This text presents an investigative study of the relationship between verbal and non-verbal plans through the analysis of the plan of expression and plan of content in the referential process and production of meaning effects in advertising texts. It proposes a detailed reading of the lexical elements (enunciations), spacial elements (position of words and images in the text) and imagetic elements (pictures, drawings, colors, letter font type and texture, light, etc.), considering the relationship between verbal and non-verbal elements as a result of the permeability that exists among expression, content and enunciative situation.

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Author Biography

Anneliese Maria Bento Gama de Carvalho, Pontifícia Universidade Católica de Minas Gerais

Possui graduação em Letras pela Pontifícia Universidade Católica de Minas Gerais (2002) e mestrado em Letras pela Pontifícia Universidade Católica de Minas Gerais (2005), sob orientação da Prof. Dra. Maria de Lourdes Meirelles Matencio. Atualmente é aluna do curso de Doutorado em Língua Portuguesa e Lingüística da Pontifícia Universidade Católica de Minas Gerais, com estágio de Doutorado Sanduíche realizado na Université de Genève, na Suíça, pelo CNPq, no período entre Janeiro/2008 a Julho/2008, sob orientação do Prof. Dr. Jean-Paul Bronckart.

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Published

2008-07-15

How to Cite

CARVALHO, Anneliese Maria Bento Gama de. The relationship between the plan of expression and the plan of content in the referential and meaning production process in advertising texts. Signum: Estudos da Linguagem, [S. l.], v. 11, n. 1, p. 55–73, 2008. DOI: 10.5433/2237-4876.2008v11n1p55. Disponível em: https://ojs.uel.br/revistas/uel/index.php/signum/article/view/3080. Acesso em: 2 feb. 2026.

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Issue

Vol. 11 No. 1 (2008): Texto e Discurso

Section

Article

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