Organic products: barriers for the dissemination of the consumption of organic products in the supermarkets retail in Londrina-Pr
DOI:
https://doi.org/10.5433/1679-0383.2005v26n1p95Keywords:
Agribusiness, Organic products, Supermarket.Abstract
The purpose of the article is to analyze what determines the consumption of organic products in supermarkets of Londrina – Pr. The methodology was accomplished in two parts: theoretical and empirical, given the exploratory character of the study. The methodology of the theoretical part involved the study of he determinant of the offer and demand of organic products in the world as well as in Brazil. The methodology of the empirical part involved the development and application of a questionnaire. The results enabled us to identify the determinant of the offer and demand of organic products in the supermarkets of Londrina. After that, the questionnaire was tested to identify their limitations. After having accomplished the necessary adjustments, 91 consumers were interviewed in three supermarkets of the city. The consumers’ opinions about the factors that stimulated the purchase and the barriers for the acquisition of the products in the local markets, were verified. It was analyzed the strategy of placing the products in the shelves in order to guide and increase the sales. It was also verified that the price has been the biggest barrier for the purchase of these products.
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